6 Things To Consider Before You Buy Your Domain Name
When starting a new business most people don't think about the impact a new domain name will have on their busienss. New domain names may be specific to business, such as your buisness name, but the impact on your search engine rank can be huge.
1. New or Old Domain Name?
Google ranks websites based on numerous algorithm factors. Some of these include but are not limited to website theme(niche), back-link quality, frequent content updates, social engagement, and amount of organic traffic.
Think about a website that has been around for 5 to 6 years. There is more of an authoritative presence on the internet than there is for a new website that has just popped up on the web. Would you rather do business with an established company, or one that just came out of the woodwork from essentially no where?
I would prefer to do business with a website that has been around for a while. There are ways that you can find a domain name that would fit your business niche and have the age and other factors that can have your website ranking right out of the gate.
Granted, the domain name may not be an exact match name wise for your business, but if you are willing to be negotiable with the domain name you will reap the benefits in the long run.
If you have already purchased your domain name, don't freak out! The rest of this article will show you how to find high quality back-linking opportunities to grow your website's rank as quickly as possible.
2. What Easy Tools Are Available To Help With Domain Selection?
A tool that I highly recommend you use for your domain research is MOZ. MOZ is an online software suite that provides many different tools to help you choose a domain and help you find a domain name with a good or high domain authority and page authority. It can also help you find high quality linking opportunities to grow your ranks in the search engines.
When looking on an auction site like Godaddy or Flippa for a domain name, there are a few metrics you need to check before you make your bid on any domain.
- You want to look for an expiring domain or one that is up for auction that has a Domain Authority and a Page Authority of at least 30.
- You want a domain that is at least 3 years old.
DA (domain authority) DA is how much authority the entire website has on the internet. The DA is determined by the quality of the back-links that are going to the website.
For instance, if a back-linking website has a good DA, that back-link will provide good "link juice" for your website and raise your rankings in the search engine. I prefer to link to sites that have a DA of above 30, but you need a diverse and natural feeling back-linking for Google and other search engines to really notice.
This means, when your website gets to a DA of above a 30, give a little love to the starters and help them out a little with a back-link, but make sure that the receiving website has quality and on theme content.
You also want a variety of no-follow and do-follow back-links to make your website look natural. If you have all high ranking links that are all do-follow, the search engines may think that you simply purchased the links and it can affect your rank.
PA (page authority) PA is how much authority each page of the website has. The DA and PA typically are different metrics due to the fact that there are different back links going to the home page than there are going to each individual page.
You will want to keep these metrics as close as possible. You will also want to link your pages back to the home page which is typically done with your website navigational menu. This menu is at the top of the page, bottom, or both.
To allow the search engines to know that your home page is the most important page on your website, you can add another link in the content of your website which directs people to your main page, but this is not necessary for each individual page unless your post or page is about a topic from your home page.
3. Guest Posting, Yes or No?
Some people will tell you that guest posting is a serious waste of time and there are easier ways to get your back-links on high authority websites. This couldn't be the farthest thing from the truth. This is something you are going to want to pay close attention to if you already purchased your domain name and created a bran new domain.
If you are planning on purchasing a site that already has some authority, these next few tips can help you as well by building on the authority you already have. How much your business grows in the next few months and years depends on how much work you do to keep up with your linking strategy.
Guest posting is a great opportunity to show your followers that the information that you have to offer is relevant and it's quality content that they should read. It also gives you the opportunity to place that website's banner on your website to show people that other high authority websites love and TRUST your information. After all, they wouldn't have published your article on their website if the information didn't prove insightful and valuable to them and their subscribers.
When you are a guest poster on other people's websites you also get more value out of the links. More often than not, they are do-follow links which bring your website more authority than a no-follow link.
No follow links are typically ones that are posted in the comment section of a blog or website's page. Although you do want some no-follow links going to your site, try and keep them to a minimum as much as possible.
Another benefit of guest posting for high authority websites and blogs is that you get offers from others to either guest post on their blogs or offers of back-links to their blogs if they have relevant content and they like your content.
Be vigilant about where your links are placed, but it's acceptable if someone who is just starting out places a link to a quality article of yours on their website. That keeps your back-linking looking natural. You just want to make sure that their website or blog is not known for spam. This in it's self could hurt your rankings.
Use MOZ to check your back-links regularly to ensure that you don't have spam sites linking to yours. If you find any, you can simply go to the site and request the link be taken down.
When starting your website from a newly purchased domain name, guest posting is a highly labor intensive and can be frustrating at times, but it's well worth it and a highly effective and quality way to grow your website's ranking quickly and strategically.
4. How Can You Easily Find Guest Posting Opportunities?
Finding high quality sites that welcome guest posters can be a pain, but there are simple search terms that you can use to get a high quality list instantly using a simple Google search. Below you will find the search terms you can use to find high quality opportunities for you to write. Simply replace "Keyword" with the search term or topic of your website.
- Your Keyword “guest post”
- Your Keyword “write for us”
- Your Keyword “guest article”
- Your Keyword “guest post opportunities”
- Your Keyword “this is a guest post by”
- Your Keyword “contributing writer”
- Your Keyword “want to write for”
- Your Keyword “submit blog post”
- Your Keyword “contribute to our site”
There are many different variations to these search terms that I'm sure you can come up with to help you find more quality opportunities than you can handle. (Unless you hire a large content writing staff.)
You will want to make sure you read their requirements for guest blogging before you decide to contact any of these website admins. Many of them have set standards and submission requirements and procedures that you must follow or you won't even be considered.
That might sound like the website is being rude or arrogant, but they are not. They are simply ensuring that only quality writers with quality content will submit for their guest blogging opportunities.
They have to think about their subscribers, their rankings, and their reputations. They have worked very hard to get to where they are now and allowing just anyone to post on their website could be detrimental to their own business.
You wouldn't expect a reporter right out of college to land a position as headlining anchor host on CNN would you? No you wouldn't, and that's exactly, what I'm getting at. The more guest posts you do the better your writing becomes and the more you can show and prove to other authoritative websites that you have content that is worth posting.
For more on how to find blogging opportunities and how to contact blog admins go over to my other post The Best Kept Secrets Of SEO and read the article and watch the training videos.
5. How To Utilize Dead Links To Sky-Rocket Your SEO Results
Broken links to any website owner is an embarrassment and affects the usability of their website. You can take advantage of this fact and help them out while helping yourself out at the same time and scoring some easy but high quality back-links.
When making your link strategy you need to take advantage of dead links. Dead links are the links on other people's websites that the pages they link to are no longer there. There are many different reasons for this. The business could have a new admin and the page was deemed unnecessary so the page was trashed, they could have gone out of business, the website may have been sold or transferred to a new owner etc.
This is a great opportunity for you to be able to grab high quality back-links without any extra work. You can use the links to your own posts on your blog. Make sure the website is high quality and make sure your posts are high quality.
When you point out to a website admin that they have a broken link they are typically grateful for the heads up. When you supply them with a replacement link suggestion that is linking to a high quality article, they are very happy and most times will add your link to replace the one that was there.
When you make things effortless, insightful, and helpful you will get many quality back-links that are not much work for you. All you have to do is find them, then message the website admin.
A nice and straight to the point email that you could send to a website's admin would be as follows:
Subject: Question about (SITE)
I was searching for some information on (TOPIC) today
when I came across your article: (ARTICLE TITLE).
However, I couldn’t help but notice that you mentioned
(OUTDATED RESOURCE). You may have heard that
(REASON THE PAGE IS OUTDATED).
You may want to remove that link from your article.
Also, I recently published a (BRIEF DESCRIPTION OF
Might make a nice addition to your page. Either way,
keep up the awesome work!
Have a great day,
This email template was obtained from Brian Dean at BACKLINKO. (Great site for more interesting SEO tips. )
6. How Do You Find Broken Links?
By now you should know how to find high quality blogs to guest post on to get yourself some great back-links for your website. But how do you find broken links on those blogs to replace them with yours?
First you will want to download a Google Chrome Extension called Check My Links. Once that is installed you will take that list that you've gathered and you will go to that site and go to any pages on that site that relates to posts on your blog.
You will then click on that extension tab and it will check that page for any broken links. Make doubly sure that the link that is broken relates to the content that your link will send their visitors.
The site admin WILL visit your page to make sure your content is niche and topic related and that your content will add value for their readers. If it does not, they won't post your link. If they do, generally they will send you a reply email letting you know they replaced the broken link with yours and a thank you for being so helpful.
I hope you enjoyed this post and you found some valuable tips and tricks to help you set up your business the right way from the very first step of launching your business online. If you already purchased your domain, just follow the tips above for your back-linking and you will have your website bringing in the all important free organic targeted traffic in no time.